A win for our website that delivers with ‘imagination and innovation’
At the Garden Media Guild’s annual awards ceremony in London yesterday (21st November) the National Garden Scheme was thrilled to be presented with the Website of the Year award.
In the words of the judges:
“This website hooks you in immediately with bold branding and confident use of imagery. The pleasing user experience continues with the Find a Garden function. Easy to use, it produces results quickly and information about the organisation’s 3,500 gardens is clear and useful. There is also the ability to save your favourites and get calendar reminders of their opening days. This excellent search facility, fully optimised for mobile, acts as the pivotal feature in a website packed with horticultural content, which is both lively and relevant to its growing audience. Through its website, the National Garden Scheme demonstrates its mission with clarity as well as having an intimate understanding of its customer. It delivers with imagination and innovation.”
Jo McGowan, Digital Development Manager for the National Garden Scheme, who accepted the award (above), said: “We are thrilled to have won this award. It is recognition of the hard work and dedication of the whole team including our digital consultants Tony Sephton of Hype London, Craig White of Methos Consulting, JB Cole, Nicola McKenzie of McKenzie Solutions and Neil Benham of Netko IT. Together we are working to continuously improve the visitor experience of the site and to encourage and inspire people to visit some of the most beautiful private gardens in England and Wales.”
The full list of finalists for the award were:
Richard Jackson’s Garden
Co-Chair of the Garden Media Guild Award Constance Craig Smith added: “It’s fantastic that so many of this year’s winning entries highlight the force for good that gardening can bring and across such a diverse range of platforms. The entire world of gardening media is in a wonderful position to highlight the increasing social, environmental and health benefits gardening, plants and being engaged with nature, can offer to everyone whatever their age.”