Brand guidelines


Messaging guidelines

Take a look at our Messaging Style Guidelines to find direction on what we say. Download our messaging guidelines


Take a look at pages 11-14 in our Brand Guidelines to understand exactly how we should use our new logo. You can download the logos from the table below.


We’ve created a typeface that is unique to the National Garden Scheme and it should only be used for headlines and key messages. Note: please remember that people outside the National Garden Scheme will not have access to this font and so you will need to share any documents as a PDF  – this will embed the font into your communication and not convert it to an alternative font when they open the document. Our standard secondary font to be used on documents produced internally should be Georgia – this is pre-installed on most computers.

Download the typeface from the links below. Once it has downloaded, right click on the file and click ‘install’.

download the fonts


We’ve chosen a rich, buttery yellow to bring our designs to life. Text should always be black and we use white as an accent colour in illustrations and book covers. Please use the following colour references to create your designs:

Digital printing: CMYK 00/20/90/00
Online, Word and Powerpoint: RGB 255/204/000


We have developed a series of templates so everything we use – from flyers and letters to our presentations – look consistent. Download them via the links below.

Any questions?

We’ve pulled together some FAQs about our brand to answer your most common queries. If you don’t find the answer, please contact Anna Wili by calling 01483 213901 or emailing [email protected]

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Our donations in 2023

Donor 1
Donor 2 £450,000
Donor 3 £450,000
Donor 4 £450,000
Donor 5 £425,000
Donor 6 £350,000
Donor 7 £350,000
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Donor 9 £100,000
Donor 10 £90,000
Donor 11 £80,000
Donor 12 £281,000
Donor 13 £260,000