The impact of our garden at RHS Chelsea 2024

2024 has been a special year for the National Garden Scheme with its show garden at the world-renowned RHS Chelsea Flower Show dominating the calendar in May.

Project Giving Back were the generous funders of our fabulous garden designed by Tom Stuart-Smith and brought to life by Crocus, and we are immensely grateful for their partnership and support. Awarded a Gold Medal, the garden drew the attention of the crowds and significantly strengthened our profile and reach with impactful national and global media coverage and effective digital and social engagement connecting us with a wide range of new audiences and rekindling conversations with old friends.

“To understand the wider impact of the garden we have brought together many of the facts and stats from the show and associated events in this Chelsea specific Impact Report,” says Chief Executive George Plumptre. “While this snapshot provides a glimpse of the impact that having a garden at Chelsea generates, we are confident that the legacy of the garden and the many new connections it generated, will continue to reap rewards for the National Garden Scheme and its beneficiaries in the years to come. Not least when the garden settles into its permanent site at Maggie’s at Addenbrooke’s Hospital, Cambridge.”

A few key stats:

• 428% increase in media mentions compared to May 2023
• 700+ visits per minute to our website on Saturday 25 May
• 1.4 million views to our ‘Find a Garden’ section during May
• 1362% rise in funds generated through merchandise sales

You can read the full report here: https://bit.ly/RHSChelseaImpactReport24

Download the Impact Report pdf here

Watch the video:

With huge thanks to our wonderful creative team:
Video: Reece Lipman Reece Lipman | Writer, Director and Filmmaker | London
Stills Photography: Julie Skelton Julie Skelton | Surrey photographer |