Brand guidelines
- Full brand guidelines – download the full guide to learn how to use our logos, fonts and colours – and how to write about the National Garden Scheme – so we are instantly recognisable.
- Summary brand guidelines on using our logo – a one-page guide to share with Garden Owners and partners wishing to include our logo on their websites
- Brand Essentials – a handy one-page guide for you on the key principles of our brand and how to use it.
Messaging guidelines
Take a look at our updated Messaging Style Guidelines to find the latest figures, facts, key messages, descriptions and writing style guidelines to help us use one voice to raise awareness of the National Garden Scheme. These are updated annually in December
Logos
Take a look at pages 11-14 in our Full brand guidelines to understand exactly how we should use our new logo. Scroll down to download the logos from the table below.
Fonts
We’ve created a typeface that is unique to the National Garden Scheme and it should only be used for headlines and key messages. Note: please remember that people outside the National Garden Scheme will not have access to this font and so you will need to share any documents as a PDF – this will embed the font into your communication and not convert it to an alternative font when they open the document. Our standard secondary font to be used on documents produced internally should be Georgia – this is pre-installed on most computers.
Download the typeface from the links below. Once it has downloaded, right click on the file and click ‘install’.
Colours
We’ve chosen a rich, buttery yellow to bring our designs to life. Text should always be black and we use white as an accent colour in illustrations and book covers. Please use the following colour references to create your designs:
Digital printing: CMYK 00/20/90/00
Online, Word and Powerpoint: RGB 255/204/000
Templates
We have developed a series of templates so everything we use – from flyers and letters to our presentations – look consistent. Download them via the links below.
Any questions?
We’ve pulled together some FAQs about our brand to answer your most common queries. If you don’t find the answer, please contact Anna Wili by calling 01483 213901 or emailing [email protected]
