Restoring wetlands, building partnerships and inspiring action

Wetlands are the way new campaign pic

You may have seen the fabulous new campaign launched with WWT’s new strategy to 2030 – “Wetlands are the way”, which sets out how WWT will operate and their priorities for the next seven years, including a new mission to restore wetlands and unlock their power.

WWT also have three new ambitions which build on their long history of evidence-based conservation to protect wetlands and the species that rely on them. These are:

  • RESTORE. We will restore bigger, better and more connected wetlands
  • INSPIRE. We will inspire people to value, act for and benefit from wetlands
  • THRIVE. We will become a more thriving, sustainable and effective organisation

To build bigger and more connected wetlands WWT will speed up and strengthen nature’s revival with increased innovation, more pioneering research and getting their hands and boots muddy.

They will work to actively create and restore 100,000 hectares of wetlands in the UK by 2050 and to improve 1 million hectares of wetlands through locally-led action in our priority hotspots around the world.

To do this WWT will need to build new partnerships with businesses and governments, like the groundbreaking £21m partnership with Aviva to restore and manage carbon-storing, flood-buffering salt marsh in the UK, or their plan to work with the government in Madagascar to develop a national plan of action for wetlands.

To inspire more to people to value, act for and benefit from wetlands, WWT will speak up for these incredible habitats with a louder, bolder voice, create opportunities for meaningful connections with nature, and build partnerships to create a movement of one million people taking action for wetlands.

Looking inwards, WWT also going to hold themselves to a high standard on diversity, inclusion and fair pay as well as investing in the tools, infrastructure and technology needed to help them effectively champion and restore wetlands.

Finally, the WWT logo is getting a refresh and they’re going to refer to themselves simply as WWT from now on. Though the logo has changed it remains very much inspired by their founder Sir Peter Scott’s design showing a pair of Bewick’s Swans.

Find out more

We proud to be a non-commercial partner with WWT and will continue to help raise awareness of the importance of wetlands on both a global and domestic scale. Remember, every one of us can help make a difference by creating mini wetlands in their gardens – there’s lots of information on choosing the right plants and creating water gardens on the hub page here

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